23 Jun 2011
On the heels of my Father’s Day post discussing why I, as a single mom, do not want Father’s Day greetings, we get the news that Hallmark Cards is marketing a Father’s Day card specifically aimed at single black mothers.
This is problematic for any number of reasons. But even if you agree with the practice of single mothers celebrating Father’s Day, why target black single moms? Is this stereotyping? Smart marketing? Or an uneasy mix of both?
Carolyn Edgar is an attorney and writer living in New York City. She is a contributor to sites on parenting and relationships, including CocoaMamas, MarriedMySugarDaddy and Technorati, and has also contributed to My Brown Baby. Carolyn’s personal essays have been published in Reconstruction Magazine and Mirror on America: Short Essays and Images from Popular Culture (Bedford/St. Martin’s). She is a graduate of the University of Michigan and Harvard Law School.
© 2012 Carolyn Edgar 
June 24th, 2011
Hallmark responded to Dr. Boyce’s post on this.
http://yourblackworld.com/2011/06/21/hallmark-responds-to-ybw-about-the-fathers-day-card-for-black-women/